too many to read

too many ideas to hold on to

too many thoughts worth saving

too many insights to remember

In a world full of books,

too many to read.

too many ideas to hold on to.

too many thoughts worth saving.

too many insights to remember.

too many to read.

" Design operates between what
people expect and what they
experience, shaping the
relationship between the two. "

Design for the Real World

" Design operates between
what people expect and
what they experience,
shaping the relationship
between the two. "

Design for the Real World

" Rewriting an idea in your own words
pushes your thinking beyond
what’s given. "


Transactional Analysis Coaching

" Rewriting an idea in your own words
pushes your thinking beyond
what’s given. "


Transactional Analysis Coaching

" Rewriting an idea in your
own words pushes your
thinking beyond
what’s given. "


Transactional Analysis
Coaching

" Vernacular graphics are
designed as if design were a
regular thing to do and not a
sacred mission of an elite
professional class. "


The Graphic Design Bible

" Vernacular graphics are
designed as if design were
a regular thing to do and
not a sacred mission of an
elite professional class. "


The Graphic Design Bible

" Marketing has no single definition. It
can mean a business’s revenue
strategy or the function that
manages it. "


The Smart Marketing Book

" Marketing has no single
definition. It can mean a
business’s revenue
strategy or the function
that manages it. "


The Smart Marketing Book

" To make a real difference, stop
idealizing the future, understand and
act critically in the present to drive
change. "


How to Begin

" To make a real difference, stop
idealizing the future, understand and
act critically in the present to drive
change. "


How to Begin

" To make a real difference,
stop idealizing the future,
understand and act
critically in the present to
drive change. "


How to Begin

" Teamwork moves in waves,
unpredictable, uneven, with constant
shifts in energy and output
in people. "


The Collaboration Book

" Teamwork moves in waves,
unpredictable, uneven,with
constant shifts in energy
and output in people. "


The Collaboration Book

" Facts do not cease to exist because
they are ignored. "


The Art of Thinking Clearly

" Facts do not cease to exist

because they are
ignored. "


The Art of Thinking Clearly

" Adhocism is about acting with
what’s available and solving
problems immediately instead of
waiting for the ideal approach. "


Offline Matters

" Adhocism is about acting
with what’s available and
solving problems
immediately instead of
waiting for the ideal
approach. "


Offline Matters

" Brand strategy is most powerful
where perception matters more
than pure function. "


Branding that Means Business

" Brand strategy is most

powerful where perception
matters more than pure
function. "


Branding that Means
Business

" Slow walks everyday, even one with
plenty of rests, can have very
powerful long term effects. "


52 Ways to Walk

" Slow walks everyday, even
one with plenty of rests,
can have very powerful
long term effects. "


52 Ways to Walk

" Strong proposals are built over
time, and their quality signals
your level of professionalism. "


What they didn't teach you in
Design School

" Strong proposals are built
over time, and their quality
signals your level of
professionalism. "


What they didn't teach you
in Design School

" At its core, today’s industrial system is
linear, focused on making and
delivering products quickly and
cheaply, with little else considered. "


Cradle to Cradle

" At its core, today’s
industrial system is linear,
focused on making and
delivering products quickly
and cheaply, with little else
considered. "


Cradle to Cradle

" Ambiguity is about holding two ideas
at the same time and understanding
something in more than one way. "


Navigating Ambiguity

" Ambiguity is about holding
two ideas at the same time
and understanding
something in more than
one way. "


Navigating Ambiguity

" Intention means treating every
decision, whether significant or
seemingly mundane, as
deliberate and considered. "


Unreasonable Hospitality

" Intention means treating
every decision, whether
significant or seemingly
mundane, as deliberate
and considered. "


Unreasonable Hospitality

" A choice to change the way you
conduct yourself in the world is not an
easy one. It takes time and
intentionality, but its a choice worth
making. "


The Art of Choice

" A choice to change the
way you conduct yourself
in the world is not an easy
one. It takes time and
intentionality, but its a
choice worth making. "


The Art of Choice

" Natural talent is rare, mastery in
cognitively demanding tasks
comes from a specific kind of
practice. "


Deep Work

" Natural talent is rare,
mastery in cognitively
demanding tasks comes
from a specific kind of
practice. "


Deep Work

NARRA

A Deeper Look

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